From 1932 to 1939, after the death of Alfieri, all cars were created by the younger Maserati — Ernesto. During this period, he designed all the engines and several times led his cars in races to victory. In 1933 Ernesto Maserati was the first in Europe who used hydraulic brake booster in racing cars.
In 1939 and 1940, American Wilbur Shaw in a Maserati 8CTF (under the name of Boyle Specials), winning the Indianapolis 500, helped Masеrati go down in the history of legendary American racing. The Maserati 8CTF, powered by the magnificent 8-cylinder 8CTF engines, are the only Italian cars who won these races in their history.
In 1947, there was the presentation of the first car of the GT class — A6 1500 with a body designed by Pininfarina. The racing version of the A6GCS, driven by Alberto Ascari, won several races in Modena. The road version of this car was produced in small series and was equipped with an almost racing chassis and a lightweight 6-cylinder 2-liter engine, which had initially 1 camshaft and 1 plug per cylinder, and then 2 camshafts and 2 plugs per cylinder.
All these cars were, so to speak, «handmade» works of authorship, were produced in very small series and there were practically no two similar models among them.
In 1954, the single Maserati 250F won the Formula 1 race in Argentina. In 1957, equipped with a powerful and reliable 6-cylinder engine, the 250F helped the famous Fangio to win his fifth world title and the last title for Maserati. In the same year, Maserati officially announced its retirement from racing and transferred racing technology to production road cars.
At the same time, in 1957, the company’s best-selling Maserati 3500GT, the first production road model, was presented. It was equipped with a 6-cylinder twincam engine (2 overhead camshafts) with a displacement of 3.5 liters. The body was created by the Milan Touring firm. In 1961, the car was equipped with a Lucas mechanical fuel injection system, which allowed the company to add «GTI» letters to the «3500» name. Thus, the 3500GT became the first Italian car to be equipped with a fuel injection system. Production of the 3500GT was discontinued in 1964, after producing about 2,000 vehicles.
At the turn of the 50s and 60s, the production of the Maserati 5000 GT began, a car that revived the luxurious pre-war tradition of building a car “to order”. Maserati supplied the engine and chassis, and the car bodies were “sewn” by Allemano, Michelotti, Bertone.
In 1963, another project was born on the drawing boards of the Vignale company, designed to replace the outdated by that time Touring design body. The new car, named as Sebring, in honor of Maserati’s North American racing victories, had a well-tuned and reliable engine in a modern and aggressive body. Release of its 2 main versions with a 6-cylinder engine, with a volume of 3.7 liters. And 4.0 liters, lasted until 1969.
1963 saw another turnaround in Maserati’s history that set the brand apart from the rest of the automakers. The world was introduced to the expensive high-speed sedans: Mistral and Quattroporte. In the UK, the new Quattroporte (translated from Italian as «four-door»), which had not only a luxurious interior, but also excellent dynamics and handling, cost more than Rolls-Royce. Quattroporte became the first representative model of the company. It was powered by a 4.2 liter version of the V8 engine, which was first found in the 5000 GT. For those who wanted the luxury of a Quattroporte but with a sportier body, Maserati has released the Mexico model.
1966 was marked for the company by the release of the Ghibli coupe, which body was created in the studio of the young Giorgetto Giugiaro, who was working at Ghia that time. This car became a real sensation of its time and served as Maserati’s visiting card in the turbulent 60s.
In 1968, the French Citroen bought a controlling interest in Maserati. The most notable result of the partnership between the French and Italians was the Indy model (1104 copies were produced), more than the alliance of two car companies, which lasted until 1975, did not prove itself.
Despite Maserati’s retirement from racing, its engines and cars continued to win races. Powered by a Maserati V-12 engine, the 300 Cooper won 2 consecutive World Championships: Mexico 1966 and South Africa 1967.
In 1968, Maserati got a French partner — Citroen (he can be called as a partner a stretch, since the French bought up a controlling interest in the Italian company with a difficult position). At the same time, the Indy 2 + 2 model premiered and production of the new V6 engine began.
In 1971, the Bora model was born, the first GT car with a mid-engined engine. A new concept for Maserati models began to emerge with this car. From now on, the company begins to make not just super-fast cars. It gives her travel models even more comfort and luxury.
The following year, the Maserati Merak premiered, which the Italians endowed with a V6 engine developed for the Citroen SM. Merak has become a worthy competitor to its classmates Ferrari 308 GT4 and Lamborghini Uracco. In 1976 the Merak SS appeared, equipped with a new modified 3-liter V6 version and a more elegant Bora dashboard.
At the end of the Citroen era in Maserati history, the Ghibli was replaced in 1973 by a new model — Khamsin, equipped with a body designed by Bertone. The car had a 4.9 liter V8 engine with a front position and had a remarkable design.
The short alliance with Citroen fell apart in 1975 and Maserati took over the famous Alejandro De Tomaso, who, deciding to refresh the Maserati range, created the Kyalami project. The car was produced in 2 versions — 4.2 liters with a manual transmission and 4.9 liters with an automat.
In 1976, Maserati renews its marketing strategy and decides to enter a new niche. The company enters into a competition with Mercedes and BMW and produces the first in its history executive class car — QuattroporteIII with a body from Giugiaro.
In 1981, De Tomaso changes his strategy. The solution was Biturbo, a two-door sedan equipped with a new 6-cylinder 2-liter 2-turbine engine with 180 hp. All this was packed in a small but luxurious body. A hit in Italy, Biturbo entered the world stage in 1986. The export versions were equipped with a modified 2.5-liter V6.
1989 saw the release of Shamal, the last representative of the De Tomaso era in the fate of Maserati, powered by a new 3200 cm3 Biturbo 8-cylinder engine that gave this monster 325 hp.
The Karif soon came out — a real sports car. Fitting a reliable 2.8 V6 to the Biturbo chassis, they got the fastest car in the Biturbo series. And by removing the roof on the Spyder, Maserati engineers turned it into a real rocket.
From 1993 to 1995, the Italian giant Fiat Auto SpA bought 90% of Maserati’s shares and in 1996, under his care, the premiere of the new QuattroporteI V Evoluzione — the Maserati took place.
In 1995, under Fiat patronage, a series of races were held for the Ghibli Open Cup. The release of the road version known as Ghibli Cup was coincide with this event. With just a 2-liter engine, these cars have a breathtaking 330 hp. — no production car, including the Mclaren F1, has such an efficiency per 1 liter of fuel.
In 1997, Maserati merged with Ferrari (in fact, the management of the company passed to Ferrari). Since November 1997, to improve the quality and reliability of the Maserati range, the production of the Ghibli and Quattroporte has been suspended at the Modena factories for a year. Almost $ 11.5 million modernization of the assembly plant was successfully completed in the fall of 1998 with the release of the new Maserati 3200 GT.
The new SpyderGT model was released in 2002.
In 2003, Maserati presented the fifth generation Quattroporte at the Frankfurt Motor Show, which can be considered a real breakthrough and masterpiece. Besides, Pininfarina studio create a stunning, moderately aggressive design that perfectly complements the image of a sports car, but also the character of the car turned out to be truly racing. The almost perfect weight distribution between the front and rear axles (47:53), a nimble preselective six-speed gearbox, carefully tuned suspension and powerful motors did their job — the sedan acceleration to 100 km/h was kept within the interval from 5.1 to 5.6 seconds in depending on the modification. The car has become a real hit and an example of what a sports «four-door» of the «premium» class should be.
The 6th generation Maserati Quattroporte, M156, appeared in 2012 and was developed under the leadership of Lorenzo Ramachi from the Fiat Group’s CentroStile studio.
Maserati Levante is a crossover from Maserati, which was officially presented at the 2011 Frankfurt Motor Show as a concept car called the Maserati Kubang, later — the production model, which debuted at the Geneva Motor Show in March 2016, was named Levante, a completely unique crossover, ideal combining the traditionally impeccable Italian style and the true sporting spirit of the legendary brand.
Maserati’s current marketing strategy envisions a transition to comfortable sports cars with striking looks and high performance.